![]() "LEGO House is always evolving, and with this new activity, we have truly gone the extra mile to develop a uniquely purposeful experience that our guests have never seen anything like before. However, it was crucial for the LEGO House Experience team to design a version of Build the Change that appeals to all age groups and that can constantly evolve to cover new topics over time: It has been a dream from the very beginning to bring a Build the Change experience to LEGO House “the Home of the Brick”. Build the Change encourages the use of imagination to solve problems and encourages thinking in new and creative ways to find innovative solutions.” says Kathrine Kirk Muff, Managing Director of LEGO House. In the Blue Zone, you engage your cognitive skills in solving problems and handling challenges. ![]() “LEGO House is divided into Experience Zones, designed to build the five flexible skills that children learn whilst playing, helping them take on the future with confidence. It allows them to tackle culturally relevant topics and spark meaningful conversations, centred around sustainability. ![]() Taking lead from the original program designed for kids, whilst reinforcing LEGO House’s role as Home of the Brick, the goal of this new activity is to provide a meaningful avenue for guests to articulate their aspirations for the future using LEGO bricks. The new activity, which has been in development for over one year, is a close collaboration with the LEGO Group's Build the Change program, originally launched in 2007. Since the start, LEGO House has continued to evolve, and from today, this new Build the Change in the Blue Zone will be available for LEGO fans of all ages to enjoy. LEGO House opened in 2017 as the ultimate LEGO experience situated in Billund, Denmark, where the LEGO brick was invented more than 90 years ago. ĭesign House Stockholm's products are also on sale at prominent design stores such as Museum of Modern Art in New York and Conran Shop in London and Paris.Billund, Denmark, January 29 2024: LEGO House welcome the start of the 2024 season by working with the LEGO Group’s Build the Change initiative to introduce a new experience in the Blue Zone, championing cognitive Learning through Play. Retail shops ĭesign House Stockholm currently has eight concept shops within retail stores: Nordiska Kompaniet in Stockholm and Gothenburg Selfridges, Oxford Street in London, Frankfurt, Jönköping, and Båstad Zinc Details in San Francisco and Urban Home in Bangkok. The collection was designed by Catharina Kippel and launched in collaboration with Bonnier Group. In 2013, Design House Stockholm launched a collection for the kitchen based on Elsa Beskow’s illustrations. The company also has distinguished itself by often choosing young, promising designers in addition to more established names, such as Family Chairs by Lina Nordqvist, "Toupie" salt & pepper shakers by Jessika Källeskog and not least "Block Lamp" by Harri Koskinen. Over 60 independent designers are represented in the company’s collection including internationally known names such as Claesson Koivisto Rune, Form Us With Love, Harri Koskinen and Timo Sarpaneva. ![]() The company has been represented in MoMA’s permanent collection by Harri Koskinen’s Block Lamp since 2000. This is not a political statement it is a philosophy. Färdig also points out that: "We are a product dropper, not a name-dropper". The company’s CEO Anders Färdig says Design House Stockholm’s ambition is to be a mirror of notable Scandinavian design today the term ‘Scandinavian’ referring to a philosophic and aesthetic perspective, rather than geography and nationality. The company lets designers present their personal ideas, of which some are selected for production. ĭesign House Stockholm has distinguished itself as a publisher of design, similar to the way publishing houses work with authors, rather than an average producer that selects a designer to design a specific product. In 1997 the Design House Stockholm product collection was launched, starting with Harri Koskinen's Block Lamp that immediately became a worldwide success Harri Koskinen’s Block Lamp designed in 1996 - which still remains among Design House Stockholm's best-selling products, and have won several awards. Using his vast knowledge in design management from prior experience managing Boda Nova and Höganäs, Färdig created a network of independent designers that remains the platform from which Design House Stockholm operates today. History ĭesign House Stockholm was founded in 1992 by Anders Färdig, who had previously owned the brands Höganäs and Boda Nova. Design House Stockholm is a design production and retail company, self described as a 'publisher of design,' for Scandinavian design, including Scandinavian modern.
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